Romania`s tourism brand is no secret, as numerous representatives of the private environment and of public institutions, were involved throughout the whole elaboration phase of the brand, contributing to the various stages of selecting the slogan and the graphics related to the tourism brand.
The Ministry of Regional Development and Tourism has chosen to publicly launch Romania`s tourism brand on 29 July 2010, when the EXPO 2010 international exhibition in Shanghai hosts the Romania Day, because of the very special visibility of the event. This is the only reason why the brand has not been made public until now.
We consider that the generated discussions show the great interest for this issue and we hope that all media channels will support the efforts to promote Romania`s tourism destinations.
